AUDIO & SCENT BRANDING
A brand will most often be crafted as a visual experience. Something to appeal to the eye. Language too is most often used to communicate a brand. Once it becomes an immersive experience - think of a company’s offices, there will be an interplay of touch (furniture, material, textures) and sight (colour, lighting, pattern, form). The way we experience the world though is through all our senses. Sight, hearing, touch, taste, smell. Often smell and sound are overlooked as opportunities to further extend user experience design. We provide additional services to our clients to help shape brand experience in the areas of audio and scent brand design and management.
Our methodology for delivering a project is consistent and predictable. We work as a team.
SCENT BRANDING PARTNER - SCENTAIR
The power of smell to drive brand recall, recognition and affinity is something that brand managers often overlook. Did you know that people are 100x more likely to remember what they smell vs what they see, hear or touch. Or that memories related to scent are resistant to time and more easily recalled. And did you know that 75% of all the emotions we generate every day are due to what we smell, not what we see.
In a study conducted by Samsung, shoppers underestimated the amount of time they spent shopping by 26% and visited 3x more sections when exposed to specific aromas. And if you want to reduce dwell time, you can design a scent to do that too!
Our services include scent profiling, delivery design (zoning, distribution, delivery unit deployment and maintenance), scent design and scent brand audit. We review key brand attributes and aesthetic drivers and look at user experience needs based on profiling your target demographic. We can then create a scent designed to match your brand. ScentAir is the world’s leading scent branding company.
Scentair clients include Hugo Boss, Jimmy Choo, W Hotels, Hard Rock, Universal Studios
MUSIC BRANDING PARTNER - MASSIVEMUSIC
Brands can further enhance their user experiences with a strategic approach to sound and music. By creating audio assets consistent with the brand DNA, we enable brands to be consistent across their communications. This drives recall and more importantly save time and money whilst championing creative quality and excellence.
MassiveMusic is one of the leading music agencies in the world with offices in Amsterdam, Berlin, London, New York, Los Angeles and Tokyo. The agency helps brands find their voice and tell their story through music. They develop music strategies for global brands, provide music search and licensing services, create innovative activations and scout new talent.
Sonic Branding for Carlsberg, KLM, Eurosport, UBS, Premier League, Algida